Magenta is pleased to announce that their idea to appoint Australian film Director Baz Luhrmann to create the launch of Emporium Melbourne resulted in their client taking out the Gold award at the 2015 International Council of Shopping Centres (ICSC) Asia Pacific Awards in Taipei this month. Magenta secured Baz’s involvement to deliver what was recognised on national news as “the biggest shopping centre launch ever seen in Australia.” Together with the event, Magenta executed a multi-channel publicity campaign that delivered over $40 million in editorial coverage across international, national and local media. This recognition reflects Magenta’s commitment to excellence, with the project nominated for the prestigious VIVA Best of the Best awards to be held in Las Vegas in 2016. THE AWARDS WINNER ‘Grand Opening, Expansion, Renovation’ Gold Award – 2015 International Council of Shopping Centres Asia Pacific Awards in Taipei WINNER ‘Development/Redevelopment - Mini/Little Guns’ - 2015 Shopping Centre Council of Australia Marketing Awards in Sydney RUNNER UP Sabina Rust Memorial Prize - 2015 Shopping Centre Council of Australia Marketing Awards in Sydney
Thermomix Australia has announced the appointment of television personality, former Junior MasterChef judge and beloved Australian home cook, Anna Gare as their new ambassador for the festive season. Anna’s passion for food and down to earth personality has led her to an illustrious career in television and cooking. Her cooking is centered on the idea that sharing delicious, homegrown and nutritious homemade food with friends and family is the best way to celebrate a healthy life. Magenta together with Thermomix oversaw the campaign shoot, creation of digital content and public relations, which saw Anna share her top tips and kitchen hacks for entertaining this Christmas.
Magenta has worked with Leading Australian fine jeweller, Linneys, to launch its new collection inspired by one of fashion’s most iconic and timeless garments, the little black dress. Handcrafted by an award winning team of designers and jewellers, the new collection comprises timeless designs with a contemporary twist. From Audrey Hepburn and Marilyn Monroe through to Elizabeth Taylor and Angelina Jolie, the little black dress has long been a red carpet staple for the world’s most fashionable women. Magenta worked closely with Linneys to shoot the new campaign, produce the catalogue and launch the collection in style at the Linneys Subiaco showroom.
Last Friday saw the spooktacular launch of ‘Things That Go Bump In The Night’, the first Perth solo exhibition since 2012 by contemporary artist Stormie Mills. In the spirit of Halloween, Stormie has created a thought provoking body of work that explores the themes of iconography, costumes and commonality. Despite heavy rain the invitation only event saw There Is reach capacity, with the space transformed into a dark and glamorous cabaret circus filled with characters and curiosities helmed by ringmaster MC Magnus Danger Magnus. Guests indulged their dark side with cocktails and a decadent banquet served from Edgar Allan Poe’s writing desk, as the 1931 ‘Dracula’ film starring Bela Lugosi was projected silently in the background and a gothic soundtrack created an otherworldly atmosphere. Nick Sheppard officially opened ‘Things That Go Bump In The Night’, marking the launch of a design collaboration between Stormie and Elroy on a limited edition t-shirt. A special thank you to our partners for your contribution to an amazing night; Sailor Jerry, Hendricks Gin, Day of the Dead Beer, Vinaceous Wines, Memory Lane Clothing, Northbridge Coffee Roasters and Danger Cabaret.
There were zero signs of turbulence as Chanel’s ready-to-wear spring collection took flight at Paris Fashion week. True to form, Karl Lagerfeld once again outdid himself when he created a Chanel Airlines terminal themed runway under the roof of 19th century Grand Palais museum on the Champs Elysees. As they arrived guests handed their retro boarding passes to security before entering a magnificent departure lounge brought to life by roaming pilots, Chanel themed trolleys, an electronic flight information board and check-in desks set against a cloud backdrop. Model passengers traipsed through the scene wearing Chanel’s latest collection and hauling luggage on wheels as they headed for departure gate No. 5. For the finale, the man of the hour, Mr. Lagerfeld himself, appeared as the captain.
Magenta worked with Garden City to ring in the fashion new year with a fitting Garden Party activation. Garden Party enlisted the creative eye of five of Perth’s leading florists; Sheridan Tjhung Floral, Floral Army, Natural Art by Rebecca Grace, Matthew Landers and Garden City’s own Flowers in the Garden, to design and bring to life stunning floral art installations scattered around the centre. Each installation was a nod to one of the spring summer season’s hottest trends; Denim on Denim, Hippy 70’s, Prairie Girl, Khaki and Prep Squad. Customers had the opportunity to witness Garden City bloom into life, indulging in the Garden Party VIP Shopping Day which saw each installation transformed into a hub of activity that included pampering stations, high tea treats and a champagne bar, plus musical entertainment.
Spring has well and truly arrived and to celebrate Magenta has teamed up with Sheridan Tjhung floral to present Fresh Flower Fridays at multi-disciplinary creative space There Is. Sheridan is one of Perth’s most talented up and coming self-taught florists who is fast becoming known for her meticulously put together sculptural floral designs. Every Friday from 10am - 2pm until 23 October, you can pick your very own fresh blooms from Sheridan’s pop-up flower market. Even David Downton was so taken by Sheridan’s arrangements, that he selected a bunch of poppies to gift to the ultra glamourous Dita von Teese. As part of Fresh Flower Fridays, Sheridan will be sharing her best tips for creating and caring for your own floral arrangements at home in two exclusive workshops
Magenta/There Is partnered with the Telstra Perth Fashion Festival to present the Style Circle International Pathways Industry Forum. The forum focussed on a number of aspects of working in the fashion industry and featured acclaimed speakers from around the world including Telstra Perth Fashion Festival’s 2015 International Ambassador and legendary fashion illustrator, David Downton, along with design and textiles expert Bradley Quinn. The event also launched Fresh Flower Fridays at There Is with the talented Sheridan Tjhung, with captivated guests treated to an amazing afternoon tea banquet by hole in the wall café Boo Espresso.
Magenta hosted world renowned fashion illustrator David Downton during his visit to Perth to launch his Australian Premiere exhibition, Front Row. Front Row with David Downton featured a capsule collection of 12 works drawn from David’s observations sitting front row at the 2015 Paris Fashion Week couture runway shows. The exhibition was presented by Garden City and held at There Is, a multidisciplinary creative space located in Northbridge that is overseen and coordinated by Magenta. The launch on Wednesday 16 September saw a high profile guest list invited to walk the red carpet and view the runway through the eyes of Mr. Downton. Beautiful sculptured floral installations adorned the venue with guests served dainty canapés, French mineral water and vodka Brambles against the backdrop of the sound of a white baby grand piano.
Magenta had the fantastic opportunity to work with David Jones to generate publicity and work across the Perth store launch event for their unique and innovative Spring Summer 15 campaign #ShotbySound. Fashion and technology collide with #ShotbySound being the world’s first fashion shoot powered by musical instruments. Iconic Australian musician Daniel Johns and his band performed the track We Are Golden from his latest album TALK, which triggered 42 cameras that captured David Jones ambassadors Jessica Gomes and Montana Cox with every sound. We also had an awesome day hanging out with Jessica Gomes as she showed The West Australian some of her favourite places in Perth.
Perth artist Stormie Mills has teamed up with curated retail space, Dilettante, for this year’s Telstra Perth Fashion Festival Windows of the City competition presented by the City of Perth. Windows of the City is an opportunity for Perth’s fashion, food and lifestyle retailers to work with leading WA artists to transform their shop windows into art installations, enhancing the shopping experience for their customers. In a bid to return the disposable to a place where it can once again be revered and admired, Stormie has created an installation work for Dilettante that explores the notion of “sedimentary consumerism”. He has done this by using compressed trash made of the packaging that contains Dilettante’s luxury goods. The two resulting works are called “Nobody knows you but you” (pour Homme et Femme). The title refers back to a person’s sense of self and how this is constructed through the clothing and fashion that they choose to wear in order to express their individuality. Like the boxes each has its own handwriting inviting us to ponder the ordinary and see it in a new light – where others see trash the viewer is asked to see beauty. View the gallery and vote for your favourite windows here.
Boo Espresso is your new favourite coffee haunt serving frighteningly good coffee from a window in a warehouse in Northbridge. Measuring a tiny 2m x 4m, Boo Perth’s smallest cafe and the first to be pumping out cups of coffee using their specially roasted AM and PM blend. Other mouth-watering items include Nutella hot chocolate, cold brew coffee and a selection of cakes perfect for morning or afternoon tea. Just when you thought you’d heard it all, Boo is also dog friendly, offering Puppycinos made with puppy milk and liver sprinkles for your four-legged friend. To celebrate their official opening Boo slashed the price of their coffee to $2.50 and $3.50, with all proceeds from coffee sales going to support the RSPCA, Breast Cancer Care WA, Lifeline, Telethon or the Prostate Cancer Foundation of Australia. Boo Espresso is located at 49 Stuart Street, Northbridge.
Magenta has partnered with Cirque du Soleil’s TOTEM, to present an exclusive exhibition of stunning costumes at Garden City Shopping Centre. The world’s leading circus’ latest Perth season production explores nature and the fascinating evolution of mankind. Each costume has been carefully handcrafted and designed from scratch by Australia’s own Kym Barrett, with everything made-to-measure each performer’s body. To celebrate the opening of the exhibition, Garden City played host to TOTEM’s giant magical turtle puppet and are offering circus workshops for kids every Sunday from 7 August to 30 August. You only have until 7 September to get up close and see first hand the meticulous attention to detail of these amazing costumes from TOTEM.
Monaco’s Grimaldi forum is currently home to the world’s first Pantone colour café. Located on the picturesque shores of the French Riviera, the pop-up café features a menu of items, each matched to a specific hue taken from the colour identification system that was first invented by Lawrence Hubert in the 1960s. From it’s carefully colour coordinated packaging, serving ware and vibrant décor, the Pantone Café offers both a delectable and visual feast for visitors. We’ll have a 13-0221 Pistachio Green éclair please!
The YouTube FanFest is slated to return to Sydney in September after last year’s sell-out inaugural event, bringing together the video platform’s biggest superstar vloggers from around the world. Following international events that have recently taken place in India, Canada, Singapore, Thailand and the Philippines, the Sydney event boasts an A-list of popular vlogging talent including Perth’s own Troye Sivan and New York’s YouTube Queen, Jenna Marbles. With a subscriber base in excess of 15 million and a video view count totaling over 1 billion and counting, it is easy to see how securing Jenna Marbles alone will ensure the success of the second annual #YTFF. The #YTFF will give fans the chance to see their video idols in action onstage for unique live performances, with a pre-show red carpet event allowing them the opportunity to get up close and personal with their YouTube favourites. The new breed of celebrity has arrived.
Artist Brian Kane has hacked Massachusetts’s billboards above Interstate 93 and 95, transforming them into sky high art galleries, a welcome interruption to the commute of the daily grind. Titled “Healing Tool”, the digital art installations are named after the Photoshop effect used to fix errors in photographs. Each board cycles through images of the natural environment, including shots of the moon and the Milky Way that shine bright against the Massachusetts night sky. Kane offers the following explanation, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”
Last week Magenta brought Garden City’s Fresh Food Mall to life with a four day calendar of gourmet food events that included celebrity chef demonstrations hosted by Perth’s favourite Food Critic, Rob Broadfield. Adam Liaw, original MasterChef Australia winner, author and host of SBS’s Destination Flavour, opened the first day, showing the audience how to create their own Asian inspired dishes at home in a matter of minutes. The days that followed saw homegrown heroes, Herb Faust and Theo Kalogeracos take to the stage, with The Living Room’s larger than life, Miguel Maestre, winning the audience over with his delicious recipes for Churros and Paella. An array of global entertainment featuring a traditional Lion Dance, the sounds of Italy, Flamenco dancers and local acoustic talent, combined with the tastes of the world’s cuisine swept everyone away on a culinary adventure.
On Monday, the heat in the MasterChef kitchen was set to sweltering as contestants Billie McKay and Georgia Barnes battled it out for the 2015 MasterChef Australia title. In what was arguably the greatest comeback by a contestant ever seen on the series, McKay managed to take out the title after losing the first two cook off rounds but performing exceptionally well in the third and final round, the hardest pressure test a MasterChef series has set to date. The challenge, Botrytis Cinerea, was a 55 step, 17 element, 5 hour long recipe set by the king of molecular gastronomy, Heston Blumenthal. McKay impressed her idol by not only successfully serving up the dish, but also the professional manner in which she conducted herself. On top of winning $250,000, a monthly magazine column and a car, the cherry on the MasterChef cake presented itself in the form of a job offer from Blumenthal. McKay will travel to the UK to work at the celebrity chef’s three Michelin starred restaurant, The Fat Duck. If this finale of MasterChef has taught us anything, it’s that perfect poise will catapult you to greatness.
Olivier Rousteing has recruited some very famous siblings to his ‘Balmain Army’ for the label’s latest fall campaign. Shot by Mario Sorrenti and starring Kendall and Kylie Jenner, Gigi and Bella Hadid, Joan and Erika Smalls, and Armando and Fernando Cabral, the campaign is an ultra glamorous celebration of the unique and unconditional love and/or rivalry shared by sisters and brothers. A statement released last week explained that the Creative Director for the French fashion house wanted to maintain the intimate standard set by Balmain’s previous campaign, that captured the familial bond shared by Kim Kardashian and Kanye West. With his finger firmly on the pulse of popular culture, Rousteing continues to create Balmania with haute couture.
For a brand that consistently comes up with innovative digital marketing campaigns, you cannot go past the ever enduring Adidas. On top of their lucrative sponsorship partnerships with the world’s leading athletes, Adidas are a formidable force to reckon with when it comes to social media. A perfect example of this was their 2014 FIFA world cup campaign. Adidas created YouTube videos with some of the game’s greatest stars, such as David Beckham, which aired throughout the tournament. This was supported by tweets on Twitter in multiple languages to engage as many users as possible, the #AllIn or nothing advertising campaign and leveraging real-time to market to one of the globe’s largest captivated audience. Adidas generated a significant growth of 5.2 million followers on their social media platforms and ensured that they were the most talked about brand on social media during the World Cup, featuring in 1.59 million conversations.
Magenta is proud to be working with one of Australia’s leading interior designers, Christian Lyon, who has given VOGUE Living and more recently STM a rare glimpse inside his beautiful home. Referred to as the Doctor of Design, Christian has established an international reputation for not only curating stunning and functional spaces to suit his clients’ individual tastes, but the dedication and passion he puts into his work ensures that every project he undertakes is transformed into something that is nothing short of spectacular. His expertise and keen eye for design has been called upon by everyone from royalty to rock stars. In addition to this, Christian is also the Creative Director of world renowned Japanese furniture company Matsuoka, where he oversees the creation of their contemporary furniture collections. He is Perth’s design King, hear him roar. Read more about Christian here.
Russian photographer Murad Osmann’s stunning photos of his globetrotting adventures with wife Natalia Zakharova will remedy your cabin fever and fulfill any wanderlust the cooler months may be causing. In 2012, the world fell in love with Murad’s photos of Natalia leading him around the world by his hand. Since then he has amassed almost 3 million followers on Instagram, visited an enviable list of cities and last month finally married the woman who first inspired the #followmeto concept. #followmeto was born from Murad’s love of travelling and Natalia’s impatience caused by the photographer in Murad who always needed to stop and take photos to capture their adventures. As you scroll through @muradosmann it is impossible not to feel as if Natalia is dragging you to the next breathtaking location and admire her incredible sense of style.
Karl Lagerfeld took a gamble for Chanel’s Autumn Winter 15/16 haute couture show at Paris Fashion Week. Transforming the Grand Palais into a high rolling casino complete with model croupiers, roulette tables and slot machines, Lagerfeld enlisted a star cast made up of his celebrity pals and muses to set the catwalk scene rather than sit front row. Kristen Stewart, Julianne Moore, Rita Ora, Lily Collins, Jemima Kirke, Vanessa Paradis and her daughter with Johnny Depp, Lily-Rose Depp, were decked out in jewels from Chanel’s 1932 collection of jewellery and all wore bespoke outfits designed especially for them by Lagerfeld. Models paraded along the outskirts of the scene, with Kendall Jenner closing the show for the bridal finale in a white trouser suit. Chanel remains ahead of the fashion pack, raising the stakes every season.
Gone are the days of the guilt trip to the vending machine with Melbourne based company The Füd Revolution on a mission to change the eating habits of time poor individuals and those who like to eat on the run. Made of timber, The Füd Revolution vending machine is filled with jars of fresh made salads and food offering people more variety and delicious healthy meal options. It also caters to those on paleo, gluten free, vegan and sugar free diets. The menu currently includes cleverly named meals such as “Get ya freekah on”, “Holy Granoly” and “What’s up dukkha”. Yes you can also choose to add a little protein in the form of roast chicken, boiled egg or falafel. How is it possible that a vending machine can serve up fresh food? The machine is stocked daily with any leftovers distributed to the needy.
Those seeking the solace of a white winter need look no further as this week sees the transformation of both Perth’s Cultural Centre and Fremantle’s esplanade into giant outdoor icy playgrounds. For the second year running the Perth Cultural Centre will welcome the Winterland ice rink, allowing expert and amateur skaters the opportunity to hit the ice until 19 July. Visitors will also be treated to a snow dome, visits from cuddly St Bernards and The Lodge, an alpine pop-up bar. At 600sqm, almost double the size of the Winterland ice rink, Winter Garden in Fremantle boasts snow as well as a pop-up slide, providing children and adults alike with a not-to-be-missed winter experience until 26 July.
Following in their footsteps of firsts, ELLE recently unveiled their July cover star, fashion blogger Nicole Warne of Gary Pepper Girl fame. “This marks the first time that a digital influencer has appeared on the cover of a major Australian fashion magazine,” Nicole wrote on Instagram. The cover and 10 page photo story were shot on location in the South of France at Le Clos de Callian, the beautiful French garden where the roses for Parfums Christian Dior are grown. The Gary Pepper Girl blogger is in good company, with ELLE’s last cover featuring the groundbreaking shot of supermodel Nicole Trunfio breastfeeding her baby son Zion. Nicole is well known in the global fashion industry for her work as a model, stylist, social media consultant and ambassador.
With the number and popularity of celebrity pet Instagram accounts rising, it comes as no surprise that Lady Gaga’s dog Asia is the face of this season’s COACH campaign shot by photographer extraordinaire, Steven Meisel. Asia isn’t the only pup sharing style success and the social media spotlight with her celebrity owner. Kylie Jenner’s Italian Greyhound, Norman, starred alongside Kendall Jenner and Gigi Hadid in a Mario Testino shoot for Vogue and has quickly amassed nearly 400,000 followers on Instagram. When your owner has millions of followers, it goes without saying that you are likely to inherit a portion of their social media circle. When it comes to pampered pets, Taylor Swift’s homage to her beloved cats Meredith Grey and Olivia Benson in the music video for her latest single ‘Bad Blood’ takes pet worship to a whole new level. The clip already features a formidable force of female talent but the scene that pairs actresses Mariska Hargitay and Ellen Pompeo together, who portray the TV characters Taylor’s cats are named after, is pure genius.
Perth is home to Australia’s first-ever crowdfunded restaurant, Lucky Chan’s Laundry & Noodlebar, the brainchild of the team behind The Classroom and Cocktail Gastronomy. Rome wasn’t built in a day; however the foundation of Lucky Chan’s was laid in 60 thanks to nearly 800 supporters who pledged over $112,000 to their crowdfunding campaign. Since opening in April, Lucky Chan’s has been a bustling full house, dishing out servings of house made dumplings and ramen goodness, with long cues spilling onto William Street late into the evening. Yes, it’s open for dinner until 2am on the weekend! To the discerning passerby Lucky Chan’s could easily be mistaken for your local laundromat; however beyond its washing machine façade awaits a delicious adventure. Squeeze into the first floor of the three storey high establishment and it is easy to see why places like Lucky Chan’s are helping to build Perth’s culinary credentials.
Perth artist Stormie Mills recently worked with the Year 6’s of Christ Church Grammar School to add some colour and life to the school’s administration office. Students were completely captivated as Stormie spoke about his practice and showed them videos that captured and explained his painting process. He demonstrated the foundation of his iconic characters and set the students the challenge of creating their own, before they completed the planes that would eventually adorn their own public artwork. In response to its location, the final work depicts one of Stormie’s characters moving with a fleet of planes in hot pursuit which are cleverly positioned to appear as if they are being gently pushed through the clouds by a tailwind coming from the air conditioning unit. The artwork was inspired by the Big Kids Magazine cover that Stormie created in 2012 with Max Chapman.
MONA’s annual weird and wonderful Winter Arts Festival Dark Mofo is in full swing having kicked off last Friday. The twisted little sister of MONA FOMA, Dark Mofo is Tasmania’s answer to the Winter Solstice rituals the human race has been practicing since they first began to walk the earth. Australia’s quirkiest festival is expected to lure over 150,000 creatures of the night to the coldest part of the country with festival organisers issuing the following foreboding warning, “Get ready for the darkness.” Festival highlights include public art in the form of Bastiaan Maris’ Fire Organ located in Dark Park at Macquarie Point, avant-garde entertainment at the Hendrick’s Parlour of Curiosities, the mysterious Blacklist parties and Anthony McCall’s Night Ship embarking on a journey along the Derwent to its resting place at MONA each evening. A special mention goes to performance artist, Marina Abramovic, whose exhibition ‘Private Archaeology’ will remain on display at MONA until 5 October, long after the conclusion of Dark Mofo. Closing the festival this Sunday on what is the Southern Hemisphere’s shortest day of the year, revellers will partake in the Dark Mofo Nude Solstice Swim. Dark MOFO continues to put Tasmania on the cultural map.
Graphic designers working for transit companies around the world have their work cut out for them. At least 77 Metro companies appear to agree that the universal symbol for a city’s Metro system is the letter ‘M’ but the question remaining is how does one go about transforming what is essentially four strategically arranged lines? Logos range from the very simple featuring the letter ‘M’ standing alone, to the use of geometric shapes and manipulating lines to create bridges and tunnels in an ode to the Metro’s functionality. There are the slightly more embellished logos featuring animal motifs, logos that would look as equally at home on the cape of a superhero, as well as the slightly bizarre. Does a transit company’s experiential offering correlate to the level of embellishment they use in their logo design? One thing is for sure, you can’t spell memorable without the letter ‘M’. Click here to find out more.
We are completely beside ourselves with excitement over the highly anticipated release of season 3 of Netflix original series Orange Is the New Black. While we can’t get enough of this dark comedy-drama, it’s the appearance of the new season’s breakout star, Australian jack-of-all-trades and Magenta talent alumna Ruby Rose, that will have us bunkering down over the weekend to devour as many episodes as possible. Ruby has worked with Magenta as the face of previous campaigns, lending her fashion expertise and mega hot DJing skills to events such as the launch of Chadstone The Fashion Capital and Stormie Mills’ Melbourne exhibition “Scuffling”. Congratulations Ruby on your turn in such an incredible award-winning series.
If you have been living under a rock then you may not have seen Elle Australia’s latest cover featuring supermodel Nicole Trunfio breastfeeding her baby son Zion Clarke. While the cover was only made available to the magazine’s subscribers it has sparked a wave of support online, with everyone applauding Elle for taking a bold step in normalizing motherhood. A proud Nicole Trunfio took to social media to say, “The last thing I want to do is be controversial, so please take this for what it is, let us #normalisebreastfeeding. There is nothing worse than a mother that is judged for feeding her hungry child in public. #weareonlyhuman.” It comes prior to a Café owner, Jessica Anne-Allen, in Queensland receiving accolades this week for standing up for a woman who was breastfeeding and upset by a patron who asked her to cover up. Jessica swiftly told the patron to leave. You go girl!
Coffee company, Café Pele, is responsible for a yawing epidemic in Brazil. Commuters at the Fradique Coutinho metro station in Sao Paolo have found themselves feeling sleepy thanks to an experimental, interactive digital billboard that featured people yawning, causing intense caffeine cravings. The billboard was equipped with a motion detector that sensed when people were nearby; triggering the billboard to yawn each time someone passed it. Cameras placed on the train platform then captured the interesting results showing that many people yawned when they saw the billboard or as a result of seeing someone yawn who had just viewed the billboard. It wasn’t all yawns and no gain though. Enter Café Pele who was on standby ready to come to the rescue and cure commuters’ caffeine lust with a free cup of coffee. As they say yawning is contagious and Café Pele has found the perfect way to sell their coffee.
Sydney's annual Vivid Light, Music & Ideas Festival is back for another year and with it comes a spectacular array of events, art and creative experiences. Sydney-siders will be spoilt for choice with art and experiences to inspire every audience. The city will be lit up with spectacular light shows, which will see original art created by world renowned artists projected onto the facades of some of the city's most iconic buildings accompanied by original music. 'Light Origami' is a 3D light experience and collaboration between artists Masakazu Shirane (Japan) and Reuben Young (Australia). A feature of the festival, the installation features a walkthrough kaleidoscope of light and mirrors, where the audience becomes part of the vision. 'Internal Galaxy', a 6m shipping container filled with mirrors and lights is another installation set to inspire – the walkthrough experience is designed to allow each viewer a unique experience to change what they see and in doing so alter the perception of space in a mesmerising way. Other events on the agenda include Grace Jones headlining 'Modulations' at Carriageworks, a special presentation by Matthew Weiner (multi-Emmy winning writer, creator and excutive producer of Mad Men), and Semi-Permanent, which will see a number of creative experts from across the globe share their experiences and inspiration. The Vivid festival runs from the 22nd of May until the 8th of June and is a must-see for anyone in Sydney over the next couple of weeks.
Last weekend talented Perth-based photographer Jarrad Seng set a creative challenge to raise $10,000 over 24 hours for the Red Cross' Nepal earthquake appeal. Starting midday on Friday, Seng took on a set of 24 challenges over 24 hours in return for pledges from people wanting to help make a difference in Nepal, which has been affected recently by devastating earthquakes. Seng and his pledgers got creative, taking on a range of tasks including flying to rottnest for a Quokka selfie, posing as 'fake-Aoki' at Uber Perth, a midnight maternity shoot, late-night light painting and a nudie run through the Hay Street Mall. Here at Magenta we love a creative solution for the greater good, and Seng's #Nepal24 was nothing short of that. Check out the full 24 hour breakdown here.
Here at Magenta the plight of the humble honeybee is something we are very passionate about. We were buzzing with excitement when we saw street artist Louis Masai Michel’s Save the Bees mural project. The murals began popping up shortly after Michel returned from a trip to South Africa where he learnt about bees and the grave implications of colony collapse disorder. Armed with this new knowledge he immediately set out to paint a series of murals incorporating bees on walls around London in May of last year. His fascination turned passion project proved hugely popular and has since spread to Bristol, Devon, Glastonbury, Croatia, New York, Miami, and New Orleans. Many of the bee works were done in collaboration with artist Jim Vision, including pieces in Shoreditch, Bethnal Green, and Hackney. We can’t wait for one to pop up in Australia.
First it was Alexander Wang for H&M and now Balmain Creative Director Olivier Rousteing has this week announced he will be the next designer to collaborate with the Swedish store. Rousteing was accompanied by Jourdan Dunn and Kendall Jenner on the red carpet at the Billboard Music Awards this week. The supermodel duo were decked out in never before seen Balmain looks set to hit H&M shelves when the new collaboration launches on November 5th. If Alexander Wang’s Active Wear collaboration with the Swedish powerhouse is anything to go by this collection will be running off shelves quicker than you can say couture.
Ever since the printing industry refined colour lithography in the 1840’s, making mass production possible, the modern poster as we know it has formed an integral part of the urban landscape. From propagandists, to protestors, through to advertisers, the poster has become an integral tool in communicating all kinds of messages. A new exhibition at the Cooper-Hewitt, Smithsonian Design Museum in New York looks at the cultural impact of this integral design medium. Featuring over 125 posters from Cooper-Hewitt’s permanent collection, the exhibition provides a master class in graphic design. It explores the various principles and techniques employed by the designers to create powerful pieces of visual communication. The exhibition runs May 8 - November 15, 2015. Photos by Matt Flynn.
Looking to give a greater level of attention to the inter-seasonal cruise collection, fashion houses are increasingly taking their shows out of the traditional fashion destinations and into new and exotic locations. Having jetted guests to Monaco in 2015 and with Chanel recently staging a cruise show in Seoul and Dior in Cannes, Louis Vuitton chose to stage their Cruise 16 show in the iconic Californian city of Palm Springs on May 6. Home to countless mid-20th century architectural masterpieces, Louis Vuitton’s creative director, Nicolas Ghesquiere chose the futuristic Bob and Delores Hope Estate dating back to 1973 to host the event. While already experiencing a renaissance over the past decade as a jet-setters destination thanks to the Coachella Festival, Palm Springs was given a huge boost thanks to the Louis Vuitton show. While the show itself only lasted 15 minutes, the impact on the city is likely to be far greater and longer lasting. According to Palm Springs director of tourism, Mary Jo Ginther, there have already been over 2 billion media impressions in over 270 publications. With this single event, the city is firmly back in the public’s eye.
Magenta teamed up with Jules Sebastian, stylist to the stars and wife of Australian music icon Guy Sebastian, to present an exciting Autumn Winter fashion event at Garden City. Jules shared her best styling tips and tricks for wearing the latest Autumn Winter trends which included, Grey on Grey, Boy Meets Girl, Knitwear and Military as she hosted a Style Workshop. While Jules shared her styling prowess with Perth fashionistas, she revealed that her top trend for Autumn Winter was grey and plenty of it. As the sun set, Garden City’s fashion mall was transformed into an Autumn Winter inspired pop up bar for a VIP cocktail party where guests including local fashion bloggers had the chance to mingle with Jules. A runway show in the evening, showcasing 80 of this season’s hottest looks from Garden City retailers, brought the fashionable day to a close.
FORM’s PUBLIC street art festival returned in April boasting a lineup of 45 international, national and local artists who transformed the face of our city and suburbs from Fremantle to Northbridge, to Claremont, Victoria Park and beyond. Magenta together with artist Stormie Mills hosted a welcome party for FORM’s #PUBLIC2015 participating artists and speakers, allowing them the chance to take a break from the whirlwind of painting and presenting. We would like to say a massive thank you to our partners Sailor Jerry who provided the tipple of choice for the evening and Elroy Clothing who made the artists feel right at home by giving away their signature postcode T-shirts and setting the dancefloor alight with an amazing soundtrack.
Magenta delivered a Perth first with Carats & Couture, an exhibition of Steven Khalil couture gowns matched with exquisite Linneys jewellery. In celebration of diamond month, this exciting collaboration saw 8 stunning Steven Khalil couture gowns displayed in Perth for the first time. Two of the very gowns on display were worn by reality star Kylie Jenner and famous E News host Giuliana Rancic. ‘Carats & Couture’ was launched with a stylish soiree delivered by Magenta. For the event Magenta transformed the Linneys Subiaco showroom into a wedded wonderland presenting the exhibition in a way that appealed to every bride-to-be from the lovers of vintage through to the modern brides.
FORM’s #PUBLIC2015 saw Perth’s own Stormie Mills transform a wall at Central TAFE in Leederville and speak as part of the inaugural PUBLIC Symposium. The central event for #PUBLIC2015 hosted a range of speakers from around the globe who took to the stage at the State Theatre of WA across Symposium’s three days to discuss the value of creativity in building dynamic communities. Stormie spoke about the influence that art and the global cityscape has had in shaping and developing his practice and the idea of creativity coming full circle, alongside acclaimed artists Nandita Kumar and Ian Strange who then all took part in a panel discussion with FORM’s Chair Paul Chamberlain and Andrew King. After speaking about having been inspired by the urban art scene of New York and London in the 80’s and of his gratitude for an event such as PUBLIC thrusting Perth into the global art arena, Stormie finished painting his work titled “We are all connected”. Find it on the corner of Oxford and Richmond Streets in Leederville!
Congratulations to beautiful Australian actress Isabel Lucas who features on the cover of Young Hollywood, the stunning new book by portrait photographer and stylist Claiborne Swanson Frank. Featuring a foreword by Michael Kors, the book contains a collection of photographs of sixty of the hottest up and coming women in the entertainment industry today including actresses, directors, stylists and more. Lucas was cast by Magenta to be the 2013 ambassador for Perth’s leading jeweller Linneys, featuring in the brands campaign imagery.
Magenta was proud to present the second annual Waterford Plaza Street Festival last weekend. Last years festival saw Waterford Plaza take out the award for Excellence in Marketing for the Community category in the 2014 Property Council of Australia WA Property Awards. The festival was a two day kaleidoscope of colour and cuisine as the Waterford Plaza retailers took to the streets to showcase the very best food, retail and beauty offerings. From Thailand and China through to South Africa and Japan the festival offered something for all tastebuds. Coupled with a school cook off between local schools Penrhos College and Ursula Frayne judged by celebrity guest 2014 Master Chef contestant Amy Shields and entertainment from groups such as Wasamba, Centre of Rhythm and Muchos Mariachi the festival saw 40,000 people attend across the weekend.
Every season London Fashion Week gets more high tech as retailers seek to make the show an interactive brand experience. Last week marked the 61st London Fashion Week at Somerset House and with it more retailers and designers than ever trialling technologies around mobile and digital personalisation as part of their strategies to showcase the best of their collections. Matthieu Chouar from omnichannel personalisation specialist RichRelevance saw plenty of examples of innovation that in many ways outshone the fashion itself. 'We’ve seen Topshop using real time data to let passers-by’s of their billboards know which looks are trending during their catwalk show, and River Island creating a virtual reality experience for their launch,' says Chouar. 'Over the last five years fashion marketers have seized the moment to create inspiring, personalised experiences for their customers across multiple platforms, anywhere in the world,' said Chouar. We can’t wait to see what the fashion houses do next!
Internationally renowned designer Vince Frost, founder of the Frost* Collective is set to embark on a national speaker tour this March for his recently released design-inspired lifestyle and self-help book ‘Design Your Life’. In this book, Frost draws on his 25 years of professional experience in the design industry and explains how we can apply design processes to our own life “to work better at living better”. In the creative industry, and here at Magenta, it is our job to find design solutions to help other people work better, however this can often be overlooked on a personal level. In the upcoming talks hosted by AGDA, Frost will expand on his 15 principles of design to make personal change for the better. Vince Frost will be speaking in Perth on Wednesday the 18th of March at The Oxford Hotel, Leederville. Head to the AGDA WA website for details.
After first appearing at the Brisbane Festival in 2013, Stormie Mills’ giant pink bunnies have hopped their way to Perth’s CBD for their hometown debut as part of this year’s Fringe World Festival. Magenta was proud to support Stormie Mills and his Bunnies as a vibrant new attraction to the variety of international and local arts and entertainment on show in Perth over the past three weeks. Dubbed the Brookfield Bunnies, the 3m tall pink characters appeared in new locations every week, from Brookfield Place to the Perth Cultural Centre. The bunnies added a bright splash of colour to some of the city’s busiest spaces with the intent to interrupt people’s days in a simple and fun way. A weekly instagram competition was run encouraging people to share their bunny encounters with the hashtag #brookfieldbunnies. With over 700 entries submitted, it was great to see so many people taking a moment to enjoy and share the fun. While the festival has just wrapped up for another year, we can’t wait to see where these bunnies hop up next!
Although donning a warm winter coat or snuggling up in a knit are furthest from our minds in Perth’s scorching heat, Magenta was proud to work with David Jones on their publicity campaign for the AW15 launch. With David Jones’ unwavering values of boldness, beauty, modernity and sophistication underpinning this latest collection, it’s now more possible than ever to lead an extraordinary life, every single day. With covetable trends on show from sporty lux and man dressing through to pastel shades and feminine hues – AW15 is set to be one of the hottest cold weather seasons at David Jones.
Magenta was proud to deliver the exciting announcement event in Sydney last week where Thermomix announced a $1 million donation to the Murdoch Childrens Research Institute. The donation will support vital child health research including research into food allergies, obesity and diabetes. Corporate funding of this nature is incredibly important for Murdoch Childrens Research Institute as without this type of support, many research initiatives would never get off the ground…and who knows what kind of critical treatments or cures could be missed? Well done, Thermomix.
Magenta delivered an Australian first with an innovative campaign for Garden City Shopping Centre’s January school holiday activation. Featuring an award-winning broadcast augmented reality system, Garden City was the home to an immersive big screen allowing customers to get up close and personal to cinematic 3D content. This cutting edge technology has entertained and educated audiences around the world and was in Perth exclusively for Garden City, following successful showcases in Central Europe and North America. The system displays interactive cinema quality 3D animated scenes generating an exciting gaming experience. Children that visited Garden City during the 2 week campaign, were able to see and interact with leopards, rhinos, astronauts, dolphins, dinosaurs, penguins and so much more!
Pantone is the leading colour matching system in the creative industry with colours available across a range of inks, coloured paint, fabric and plastics. Most creatives use the Pantone Matching System to ensure accurate colour reproduction, but British artist Nick Smith has found a new purpose for those small swatches. He has recreated classic paintings from Vincent Van Gogh, Warhol and René Magritte. Looking up close you will only see the colour swatches, but from afar you'll see a pixel-art version of the original painting. These works form part of his newest exhibition Psycolourgy, which is open until February 21st at the Lawrence Alkin Gallery in London.
Companies, both large and small, are at great risk if they are unable to adapt quickly to shifts in their industry. Competitive advantages and trade secrets which have developed over years, can vanish in an instant. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. Look back through the years of Coca-Cola as it learns to use design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. Get a unique and extraordinary behind-the-scenes look at case studies which show how this worked for Coca-Cola-and how other companies can use the same approach to grow their business. In this book you'll get a master class in problem solving, cross cultural marketing and decision making.
‘Up Down Sideways’ is the first Perth solo exhibition by the incredibly talented Melbourne artist, Darren Henderson. The artworks feature owls in a variety of colours, shapes and sizes in what has become Darren’s signature. The inspiration comes from his interest in nature, birds and in particular owls. Presented exclusively by Magenta, the exhibition is the second in a series of art exhibitions by local and international artists to be hosted at the Magenta office in Northbridge. ‘Up Down Sideways’ runs until February 17.
Magenta delivered an Australian first with Sculpting Style – an exclusive paper exhibition by Zoe Bradley, on display at enex100 in the Perth CBD. The largest paper couture dress to ever hit Australia, the dress was created by the incredible UK based artist Zoe Bradley who is renowned for her window installations and sculptures. Zoe has created astonishing paper designs for the world’s most coveted brands including Louis Vuitton, Tiffany and Co, Christian Louboutin, Dior, Harrods, Chopard and Selfridges to name just a few. Zoe visited Australia for the first time to collaborate exclusively with enex100, creating an impressive 6 metre tall and 6 metre long dress, featuring 1,747 paper flowers. The delicate, hand made flowers feature 79,000 folds and scores, made by a team of 8 people. The dress is on display at enex100 until January 31, 2015.
In an exclusive collaboration, Magenta worked with luxury furniture retailer Contempo and celebrated Australian artist Stormie Mills to launch a new retail concept, Tempo. Featuring an ever changing collection of décor items, Tempo celebrates the best of what the world’s artisans have to offer through an ever changing showcase of unique products. Stormie’s pop up salon show featured a collection of pieces from his studio. The innovative new project was launched by leading interior designer Christian Lyon, bringing the best of classic and street style décor together in a collision of art and design. VIP guests and media were invited to an exclusive event to launch the collaboration.
The British broadcaster was in WA last month filming for their global travel news program ‘Fast Track’, and dropped by the Magenta Offices to chat with Stormie Mills at the site of his latest public mural. The BBC talked to Mills about the development and influence of culture in Perth as part of their feature on the city’s rapidly changing cultural scene. Keep an eye out for the episode due to air November 15 and 16 on BBC World News. Here’s a behind the scenes look at the filming last month.
Magenta managed the official launch of the first Western Australian flagship for Manning Cartell at Claremont Quarter on Wednesday 10 September 2014. It was a lavish night celebrating the brand’s arrival in with Perth fashion-goers, socialites and creatives enjoying exclusive entertainment and signature cocktails whilst checking out the latest garments in-store. Here are some snaps from the night.
Nowhere has the integration of fashion and technology been more apparent than on the runways of London Fashion Week, this past week. Encouraged by the efforts of the British Fashion Council (BFC) to champion the use of technology in the fashion industry a number of labels showcased their tech credentials with innovative new ideas. Topshop announced a digital first by letting customers buy six ready-made items from their runway show immediately after it had finished. The show was also live-streamed globally and unveiled to customers exclusively on Instagram and Facebook. Burberry became the first fashion brand to trial the new Twitter 'buy' feature. Customers were able to buy items, in-Tweet, from the runway show as soon as they appeared. The trial was limited to nail polish colours used in the runway show, but will no doubt expand to other items over time. Drawing greater attention to these developments this week was the announcement of Apple’s new watch. The tech giant’s first foray into the fashion realm seemed strategically timed to coincide with the international fashion weeks.
Aussie brands are drawing on International star power with TV network advertising timeslots fast filling with familiar faces we know and love. In the lead up to Christmas last year and earlier this year, it was supermarket heavyweights Coles and Woolworths who went head-to-head leveraging the megawatt brands of international celebrity chefs Heston Blumenthal and Jamie Oliver. Off the top of our heads, this year has seen iconic musician Lionel Richie for craft beer kings James Squire and their Tap King home draft beer keg device. Then you had comedy king John Cleese reprise his role as a grumpy and unsettled character for Bankwest and now Arnold “I’ll be back” Schwarzenegger is flexing his acting skills on the small screen for realestate.com.au. Brands are recognising the power of the international celebrity in engaging consumers and creating memorable ads.
The 2014 Brisbane Festival is in full swing with a group of familiar lagomorphs leaving the warren for this year’s festivities. #thestormiemillsproject is a group of 4 metre tall bright pink bunnies created by artist Stormie Mills for the 2013 Brisbane Festival. Last year the bunnies appeared to breed like rabbits, popping up in different locations throughout Brisbane, with people left to wonder exactly how many there were. This year’s festival has coaxed them out once again with Stormie returning to Brisbane to give somebunny some clothes. The foundation and concept behind the #stormiemillsproject is pure fun, with the bunnies designed to bring light to your day and encourage people to interact with art in a way that they wouldn’t traditionally be allowed to. Photo Credits: @stormiemills and Michelle Smith
Two of the world’s hottest super models, Kate Moss and Cara Delevingne, joined forces to star in the official campaign for the new fragrance My Burberry. Burberry Chief Executive and Executive Officer Christopher Bailey teamed up with acclaimed perfumer Francis Kurkdjian to bottle up the smell of a classic trench. It's strong, sensual and long-lasting scent comes from a honey-hued juice made up of sweet pea, bergamot oil, freesia, rose, golden quince and patchouli. The bottle also features iconic Burberry details including a large horn-finish cap reminiscent of Burberry’s buttons, the hand-tied knot made of English-woven gabardine fabric invented by Thomas Burberry over a century ago and the curve of the glass, which echoes the trench coat’s gun flap. This stunning campaign was captured by Mario Testino.
The transport app that has been the talk of the town, Uber, has just launched a grocery delivery service in the US, ‘the Uber Corner Store.’ The innovative new app which connects the user to taxi and hire cars has attracted widespread media attention. Uber is new to the Australian market, operating since 2013 with Adelaide and Geelong just added within the last two weeks. It is expected that following a trial period, Corner Store will be rolled out to further locations in the US and beyond. We love the convenience Uber brings.
It’s that time of year again and nothing screams the start of a new season like the coveted Vogue September issue, and this year the group model cover was back in a big way. Vogue US, Vogue Japan, Vogue Korea and Vogue Italia all got on board with multi-model headliners for their super September 2014 issues, but no one did it quite like the Italians. Vogue Italia celebrated its 50th anniversary issue in an amazing fashion, featuring 50 models from individuals who made "supermodel" a household name through to some fresh new faces, the issue has it all. The cover has been coined a ‘collectors dream’ and features the likes of Naomi Campbell, Adriana Lima, Linda Evangelista, Christy Turlington and Miranda Kerr. This is one September issue that will go down in history.
Magenta secured distinguished Australian Director Baz Luhrmann for the highly anticipated Emporium Melbourne Launch. Baz Luhrmann was appointed as the Creative Director for the Centre’s launch event, a concept which was developed exclusively by Magenta. The launch was a star studded affair as Baz Luhrmann created a sensory heaven for guests to enjoy. Creative visionary Luhrmann created a series of installations that sent guests on a journey through Melbourne’s rich history. The spectacular installations featured music, fashion and movement, a celebration of everything that Melbourne is famous for. Melbourne’s finest came out to celebrate and rubbed shoulders with celebrities including Isabel Lucas, Rachael Finch, Natalie Bassingthwaighte, Michael and Lindy Klim, and Vince Colosimo to name a few. Magenta was thrilled to see the original concept executed to become the stellar success, with Baz Luhrmann delivering a world class event. Magenta delivered international and national publicity valued at over $40 million for the launch of Emporium Melbourne.
Magenta brought global style icon Olivia Palermo to Australia for the first time in 2013 and this year engaged Olivia for a second visit along with her new husband, model/photographer Johannes Huebl. The couple travelled to Australia together for the first time in August to launch Icons of Style for Chadstone – The Fashion Capital. Working with the Magenta team in their first collaboration since tying the knot, the fashion forward couple curated, shot and modelled a selection of spring summer edits from a host of Chadstone’s most celebrated Australian Designers, Olivia in front of the camera and Johannes working his magic behind. The world’s hottest couple attended a series of events at the Fashion Capital sharing their favourite looks and exclusive tips for achieving on trend style. The campaign was a resounding success with over $11 million in free editorial coverage secured by Magenta.
French authorities want visitors at Paris’s iconic Love Lock Bridge to swap a lock for a romantic selfie – a new initiative encouraging people to commemorate their love at the landmark without clasping a lock onto the bridge’s railings, after the weight of the bridge caused it to collapse in June. The safety of the 150 metre long Pont des Arts near the Lourve has left authorities concerned. Environmentalists also believe the novelty of throwing the key from the lock into the River Seine is harmful towards the environment, especially as the trend has been ongoing since 2008. Posters being placed at the bridge will ask couples to take a selfie and for it to be shared via social media with the hashtag, #LoveWithoutLocks. Will it work? Maybe. Only time will tell.
Carolina Herrera takes her fashion entrepreneur vision to scent. Collaborating with the Spanish design studio Aktiva to bring back old school in the form of record inspired perfume packaging for the scent 212. This product hit the shelves at the beginning of August and sits amongst a variety of brands all sporting innovative and creative packaging such as Prada and Zen. From Perfume to handbags to stunning gowns, Carolina Herrera continues to lead the rich mirrored fashion world amongst many other innovative designers. The scent 212 is certainly keeping in tune to the ever evolving beauty and fashion demands of consumers.
Move over Times New Roman. There’s a new font about to title. This month the biro company Bic is set to release the “The universal typeface”. To celebrate 100 billion pens being produced since the creation of this so simple, yet so dependable item of stationary in 1950, the company launched the Universal Typeface Experiment. In a very creative attempt to discover what the world’s collective handwriting would look like, Bic gave internet users from around the globe the opportunity to submit their handwriting styles and using a specially developed algorithm all styles are merged into an ever evolving typeface. Stylish features of the experiment enable users to view the average styles of writing through categories such as age, gender, location and employment sector. Click here to submit your own style of handwriting and contribute to this ever evolving typeface before the experiment ends next week. Brands, Experiential, Innovation
There was plenty of flesh on show on Wednesday night when David Jones launched their Spring Summer collection proving this season less is definitely more. Jessica Gomes the face of the soon to be South African retailer lead the catwalk as a steady stream of swimwear, crop tops, cutouts, cute short shorts, thigh high slits and mini skirts made their way down the runway. With over 240 looks showcased this season’s key trends came to life at the hands of renowned stylist Kelvin Harries. Australia’s impressive talent pool were also out in force in support of the retailer with Rachel Griffiths, Jess Marias, Miranda Otto and new mum Kate Waterhouse all spotted front row.
“The Beautiful Fallen” is an exhibition of works inspired by the stories of other people’s lives. Although Billy Bleed names among his key influences the likes of Hense, Stormie Mills, Liam Sparkes and Austin Lee, Billy never formally studied art, preferring instead to develop his own skills and style outside of the regimented confines of the classroom. Commenting on the works Billy said, “I don’t start out with an idea. Instead like many others I allow the painting to tell me which direction to take. I let the painting become a conversation that refuses to let me walk until it has the answer it wants.” This is the first exhibition to be presented exclusively by Magenta at their offices. “The Beautiful Fallen” runs from July 24 – August 24 at Magenta with viewing by appointment only. For enquiries contact firstname.lastname@example.org.
In a project titled Exbiotanica, Japanese botanic artist Makoto Azuma has gone where most people only dream of going: to space. Azuma and his crew traveled to Black Rock Desert outside Gerlach, Nevada and in the dead of night the project began. Two of Azuma’s artworks – a 50-year old pine suspended from a metal frame and an arrangement of flowers were sent into the stratosphere using a large helium balloon. The entire project was documented, revealing some surreal photographs of plants floating above planet Earth.
A Molai Forest in North East India is one of the most unusual woodlands in the world – it’s entirety was planted by a single dedicated man. Since 1979, forestry worker Jadav Payeng has dedicated his life to planting trees, and has now created a forest that reaches 1,360 acres – bigger than New York’s Central Park. Payeng’s work has been credited with significantly fortifying the island, while providing a habitat for several endangered animals which have returned to the area. He made sure to plant a diverse roster of trees, with over a thousand species making up this beautiful lush oasis. Filmmaker William Douglas McMaster recently wrote and directed an amazing documentary short titled Forest Man. Meet the humble, passionate and philosophical Payeng and be taken on a journey into his incredible forest. See it here!
Penguin Books Australia has launched an interactive story telling experience to connect authors and readers through custom made Penguin Phone Booths. The phone booths, located in selected libraries around Australia, allow readers to dial one of five well-known authors to hear a personal story from their lives. The authors then invite users to leave their own message, which users can then share on social media to join an online archive of real Australian stories. The Penguin Dial-a-Story experience is encouraging the sharing of stories and we think is a great example of thinking outside the (phone) box! Visit the website to find out more!
HyperVision has launched into its seventh year! This time with internationally renowned street artist Stormie Mills at the helm. Stormie brought inspiration and encouragement to the youth art competition, urging the young artists of Perth to explore new creative boundaries and depths, and above all to follow their artistic dreams. Wilting Existence was awarded first prize this year for its beautiful captivation of the future and the crumbling natural environment as our dependency on technology continues to grow. Wilting Existence and the work of many other talented young artists can be seen at Midland Gate Shopping Centre until July 27. Can’t make it to Midland? Check out the winning piece here.
Fashion and art collaborations remain super hot and on trend for those seeking a little accessible high culture. When it comes to making art and designing clothes, the two go hand in hand with many fashion designers choosing to pay homage to iconic artists, going back as far as 1965 to the classic Yves Saint Laurent dress inspired by Piet Mondrian. Some of our favourite art x fashion couplings include: Alexander McQueen x Damien Hirst Louis Vuitton x Yayoi Kusama Louis Vuitton x Os Gemeos Nike x Futura Tommy Hilfiger x Keith Haring The latest lustworthy collab features none other than the late artist Jean-Michel Basquiat who’s estate has teamed up with Komono to release 6 timepieces featuring details of Basquiat’s work from the 80’s.
Are we at all surprised that the finale of the fourth season of Game of Thrones set an industry record for illegal downloads? File sharing website TorrentFreak reported that over 1.5 million people downloaded the much anticipated final episode in the first 12 hours after its release with Australia leading the file share pack. While it’s no secret that piracy is having crippling effects on the music, film and TV industries, much debate exists as to whether networks are partly to blame by only offering exclusive rights and release of certain shows. Last year when Game of Thrones took out the dubious honour of being the ‘most illegally downloaded show’ for the second year in a row, David Petrarca a Director of the series said that piracy gave the show much-needed “cultural buzz,” resulting in its popularity.
This week Cadbury took to the streets of Sydney and Melbourne to unveil the world’s first flavour matching vending machine - The Joy Generator. Marketing and product promotion packaged up as a clever social experiment, the vending machine uses its in-built Flavour Matcher Facebook app to determine the chocolate flavour best suited to the user. How it works? The Flavour Matcher app is built into the vending machine and uses the persons Facebook likes and interests across a number of categories to develop a match, mapped against Cadbury Dairy Milk flavour profiles – Crunchie, Caramello, Peppermint etc. Users simply log in to their Facebook profile to receive their personalised flavour match and best of all – a free block of Dairy Milk before taking a picture in the photo booth to share on social media. Carla Filia, marketing manager for Cadbury Dairy Milk told AdNews: ‘What we do know from consumer research is that our fans usually buy one product that they know and love, they are really passionate about new flavours but they forget to try or re-try flavours. So this is giving them an opportunity by determining what we think their flavour match is and product they may not have tried themselves’. Pretty clever don’t you think? For those of you who are desperate to know your flavour match - The Flavour Matcher Facebook app will be available on the Cadbury Dairy Milk Facebook page in the coming weeks.
It all started with the #nomakeupselfie from Cancer Research U.K. which became a huge global success. The headline from British newspaper, The Guardian, screamed, “No-makeup selfies raise £8m for Cancer Research UK in six days.” Then came the #redlipstickselfie to "Kiss Lung Cancer Goodbye." This was started by Victoria Herd who sadly lost her mum to Lung Cancer, “I’ve started up this #redlipstickselfie campaign, to ‘Kiss Lung Cancer Goodbye’ but also because my mum loved wearing red lipstick… wherever she was, the beach, swimming, shopping, she would be wearing red lipstick. It was her signature look.” The campaign encourages people to post pictures of themselves wearing bright red lipstick on their social media accounts in a bid to raise money. Now Topshop have launched The Red Lippy Project where they’ve created a limited edition red lipstick and the hashtag #Makeamark to raise money and awareness for cervical cancer. It’s great to see the power of social media in engaging and influencing consumers to bring about positive change for these worthwhile causes.
Customisation has emerged as a popular tactic to differentiate products and services and is having a big moment in the fashion industry. Stuart Weitzman recently built on its customisable footwear range, SWxYOU, with a limited edition customisation series of espadrille flats. Luxury brand Valentino invited shoppers to customise their leather goods with hearts, stars and other symbols as part of its Rouge Absolute Signature Range. Plus, who could forget Longchamp’s customisable handbags when the brand celebrated its 20th anniversary. We anticipate we will see more of these kinds of campaigns moving forward - there’s something about having a personalised product that’s made to order.
Acclaimed graphic designer Massimo Vignelli sadly passed away on the morning of the 28 May. In the final weeks before his death, he received thousands of letters from fans thanking him for his inspiration as a result of a campaign idea from his son Luca. Luca issued out a plea on 9 May to designers who were influenced by him to send him a letter. Fans from all over the world mailed letters, and posted them online as well, tagging them #dearmassimo. Click here to see a video of Massimo reading a few of the letters he received. His designs were known for being timeless, which is evident in just how long his work has stuck around.
Microsoft wanted a unique experience for both the general public and attendees of their 'Accelerate Your Insights' event in San Francisco. World-renowned data journalist, Simon Rogers and visionary technology studio, Universal Everything teamed up with Roundhouse to create the Microsoft Infinity Room, an amazing and groundbreaking installation that combined cutting edge LED screens with custom mirrors on every surface. The goal was showcase the beauty and potential of big data, and they took it one step further by immersing visitors inside of it. Over one thousand people were lost within the infinite potential of big data, resulting in hundreds of trippy selfies shared over the web tagged with #insightsawait. Click here to watch the video and see the impressive visuals for yourself.
Who would’ve though we would see the day when a pair of heels wasn’t the ultimate wardrobe accessory? Take note because this season, fashion and comfort have morphed together and the brainchild is the functional yet super cool statement sneaker. This year has seen the cross pollination of style and sport come together, and Ricardo Tisci one of the most respected creative directors and designers in the world has been at the forefront of innovation as he designed his first collaboration for Nike in what he describes as an ‘everyday staple for the sartorial trail blazer’ In the cyclical world of fashion we live in, eras have a way of coming back into the fold and the sneaker style trend screams 90’s. Intrinsic comfort aside, sneakers are giving those sky-high, backbreaking heels an absolute run for their money and we certainly can’t see them running away anytime soon.
It’s no secret that fashion and food can be both best friends and worst enemies, but when they come together in harmony it’s so damn good. Case in point the ultimate fash food collab has just hit our streets, introducing #karlkones The kings of ice cream Gelato Messina have collaborated with the king of fashion Karl Lagerfeld to launch his latest his and her perfumes with a limited edition collection of Karl Kones. A delicious combination of latte gelato, mandarin, rose and strawberry puree and meringue kisses all wrapped up in a cornetto with the chicest Karl branded packaging of all time – can you say glam? Keen Karl fans can head to Gelato Messina in Darlinghurst and pick up their very own Karl Kone and perfume sample for just $6 – if they last.
Dr. Denis Anderson is on a mission to save the world’s bees from the deadly Varroa destructor mite. Here at Magenta we are passionate about supporting Dr. Denis, who is working to protect Australian honeybees from the deadly virus that has spread around the world. With continued support we believe Dr. Denis and his fellow researchers could hold the key to bring the bees back from the brink. Click here to check out Dr. Denis’ feature on Today Tonight about the situation. Head to beesdownunder.com to find out more!
From the disappointing loss of a well known and loved Stormie Mills mural, comes new life… so to speak. Stormie completed a new artwork earlier this week to reflect the loss of freedom in society, after an original work of his was controversially painted over, right here at Magenta. Part of a 'bureaucratic bungle' involving the developers of the empty block facing the wall, the City of Vincent and the WA Police led to the original painting being removed without authorisation of the owners, Melissa Lekias & Stormie Mills himself. The acclaimed artist has turned this negative situation around to spark conversation about the loss of freedom in today’s society with his new mural. The new character, painted within a coffin has already drawn attention from the public, with people leaving flowers underneath the work to pay their respects and personal support from the City of Vincent Mayor John Carey showing up late in the evening direct from a flight from East Timor.
The glitterati stepped out earlier this week for what is considered the single most important event on the fashion calendar, the Met Gala 2014. This year’s event honoured the great American Couturier Charles James and the launch of an exhibition of his garments Beyond Fashion, on display at the Met Museum. The theme of this year’s event was strictly white tie, the highest of formality, with the invite enforcing male attendees to wear ‘full evening dress and decorations’ to reflect Charles James’ refined tailoring. It also marked the official opening of the Anna Wintour Costume Centre by America’s first lady, Michelle Obama.
Come June, women of all ages will be aspiring to look like 17 year old music prodigy Lorde as mega make-up heavyweights MAC have teamed up with the New Zealand songstress in a match made in neo-gothic heaven. The result is really, very cool. The two-piece collection includes a classic pen-tip liquid eyeliner and violet shade of lipstick named after Lorde’s debut smash-hit album Pure Heroine. Like Rihanna, Lady Gaga and cult classic Archie Comics heroines Betty and Veronica before her, it’s no secret that the MAC x Lorde collection will be another platinum hit. We can’t wait to see MAC’s homage to our favourite blue haired Simpson - click here to read more.
Mercedes Benz Fashion Week has set the trends for Spring Summer 2015 with the mid riff, gelato colours and prints here to stay. Bold colours are replacing digital print and black and white stripes add a fresh touch to monochrome. Those with a penchant for the water will appreciate the neoprene, wetsuit material, trend sticking around. A great one for holding shape, it primarily featured in skirt and dress form.
We might have just found the coolest wallpaper in Perth, big call we know but the bathrooms at Bar de Halcyon in Shafto Lane need to be seen to be believed. The bathroom walls pay homage to Hollywood greats with a quirky nearly nude wallpaper collage by Ben Frichot. We won’t give too much away but this place is worth a visit whether it’s for the quirky interiors or to get your taste of Perth's very first pintxo (pincho) bar.
Harvested by honeybees bee pollen is bursting with energy & goodness for maintaining glowing health & vitality. This pollen is nutritional dynamite, rich in enzymes that promote excellent digestion for radiant health & increased stamina. The deadly Varroa Destructor mite has wiped out bee populations across the globe and we need to prevent the same mite from harming Australian honeybees. Our friends at my My Honeybees have joined the fight to save Australian honeybees by donating $2 from every sandal sold to Dr Denis Anderson research foundation – Bees Downunder. Click through for more information: Bees Downunder
This April will see the streets of Perth transform with 45 urban, visual and digital artists from around the globe presenting street art, projections, installations and public events throughout the city. Artists included in the project include Perth’s own Stormie Mills together with international artists including Casey Ayers, Nathan Beard and Lucas Grogan. The free project will run up until the 13th of April, for more information please click here to visit the Form website.
This week we’re very excited to work with global style icon, Sex and the City Costume Designer Patricia Field, once again. Secured by Magenta, Patricia has curated an exhibition of original Sex and the City costumes for the Style and the City exhibition which includes costumes that have never been on display! Set to launch in Perth city on Friday 4 April – this is a not to be missed fashion event for all lovers of style and Sex and the City. The costumes will be on display until Thursday 1 May. Which costumes will be on display? You’ll just have to go and find out!
A historic move to save the Tasmanian Devil from extinction has been kick started through the help of an Australian kitchen appliance company. The company has donated over a quarter of a million dollars to fund the construction of a five kilometre wall that will seperate healthy Tasmanian Devils from Tasmanian Devils battling the deadly and contagious Devil Facial Tumor Disease. We feel very privileged to be working on a project that will make such a significant difference to the protection of an iconic Australian animal. Click here for an amazing fact sheet with interesting information about the Tasmanian Devil. Another fun fact – the Tasmanian Devil is the only Australian animal to have inspired a Looney Tunes character!
Hot on the heels of three very adaptable pastel colours that have emerged for AW14, viction:ary has recently released Pastel, it’s newest edition in the PALETTE series of books. Conventionally described as mild, sweet, delicate, simple, and tender, Pastel sets out to reveal the true potential of this soothing colour family. The designs collected within this fifth volume in the Palette series showcase recent applications in corporate identities, fashion styling, photography, and editorial designs. Get an in depth look into elegant and edgy solutions that surprise us with their originality. After exploring this volume, it's guaranteed that you will never look at pastel colors the same way again.
The world's largest coffee chain is all-out linking its brand to the happiest place on Earth. Starbucks recently teamed up with Disney to open a new store at Downtown Disney in Anaheim, California, which is the first company-owned Starbucks to open on Disney property. The iconic brand known for being on every street corner is doing things a little differently. On par with the trend of saving our planet, this store is eco friendly. It's built up around an old tree and the interior is partially made of reclaimed wood from old railroad boxcars, giving it a classic twist on modern architecture design. This could be the most unique Starbucks store in North America. Starbucks and Disney plan five more Starbucks locations and we’re excited to see how these two brands will come together to open more innovative stores.
For more than 20 years, Pantone, the global authority on colour, has surveyed the designers of New York Fashion Week and beyond to bring us the most important colour trends of the season and this year is no exception. With colours such as Sangria, Aurora Red, Mauve Mist, Cypress, Bright Cobalt, Radiant Blue, Misted Yellow, Aluminium, Cognac, and the colour of 2014 Radiant Orchard taking the top spot as the colours to watch for Spring, it's easy to see how Leatrice Eiseman the executive director of Pantone calls this a season of “untypical colours”. This season the confident and versatile palette features grown up reds, romantic and elegant purples, a majestic and elegant green and complex shades of blue. The entire colour spectrum has been accounted for and there is a shade to suit any style or personality.
Chanel is known for their elaborate runway shows and sets, and this year’s show at Paris Fashion Week is no exception. Karl Lagerfeld and his team transformed Paris’ Grand Palais into a chic Chanel supermarket for their Autumn/Winter show. The audience at the show was emerged into a marvelous mis-en-scene of grocery store aisles stocked with Chanel branded everything, from coco flakes to Chanel branded bottled water. The models, adorned in the new collection, strolled through the aisles picking up items from the shelves whilst pushing brightly coloured trolleys and exchanging gossip with one another. Lagerfeld explained his inspiration for the show was to make the brand more accessible, immersed as part of real, everyday life. Chanel customers can be everyday people, “The supermarket is the pop art of today” said Lagerfeld after the show. The show was a stand out at Paris Fashion Week with its unique and whimsical approach.
The much anticipated, yet short lived, Paris Fashion Week has come to a close for another season. The runways took a walk on the wild side with leopard-print and fringing appearing as major trends. Accessories were key statements with leather gloves, oversized corsages and attention-grabbing zips featuring throughout a number of collections. Here’s a look at a selection our favourite A/W 2014 trends.
Around this time each year Perth is hit with Fringe World fever, a month long celebratory, smorgasbord of international and local arts and entertainment. From 150 shows across 30 venues in its inaugural year in 2012 to 450+ shows across over 60 venues in 2014, the best thing about Fringe is the life it breathes into our beautiful and rapidly growing city. This year alongside the annual activities that took place at the Perth Cultural Centre and Urban Orchard, Fringe unveiled a new venue, the Pleasure Garden – Perth’s Russell Square reimagined, and what a magnificent debut it was! Step into the Pleasure Garden and take a step back in time to an old world carnival playground. With the festival wrapping only last weekend, it appears that ARTRAGE could sense that everyone wasn’t quite ready to let go. Cue the Urban Orchard encore. Bringing the best of the Pleasure Garden to the Urban Orchard and here for a limited time only, you have until the 9th of March to get your Fringe fix before it all fades away once again.
Chicago’s Vertical Gallery will present a body of work by internationally renowned artist Stormie Mills for the SCOPE Art Fair in New York 6-9 March 2014, at Skylight at Moynihan Station. SCOPE is an annual contemporary art fair held in New York, Miami and Basel showcasing a range of work across multiple creative disciplines. In it’s 14th year, NY: Scope 2014 will feature 60 international galleries hailing from 22 countries in the Postal Dock of the iconic James A. Farley Post Office. The historic building was constructed in 1912 and is famous for baring the inscription, “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” Vertical gallery will exhibit a handful of Stormie’s character based works on canvas and found objects, alongside UK artist My Dog Sighs. Click here to see more.