Looking to give a greater level of attention to the inter-seasonal cruise collection, fashion houses are increasingly taking their shows out of the traditional fashion destinations and into new and exotic locations.
Having jetted guests to Monaco in 2015 and with Chanel recently staging a cruise show in Seoul and Dior in Cannes, Louis Vuitton chose to stage their Cruise 16 show in the iconic Californian city of Palm Springs on May 6. Home to countless mid-20th century architectural masterpieces, Louis Vuitton’s creative director, Nicolas Ghesquiere chose the futuristic Bob and Delores Hope Estate dating back to 1973 to host the event.
While already experiencing a renaissance over the past decade as a jet-setters destination thanks to the Coachella Festival, Palm Springs was given a huge boost thanks to the Louis Vuitton show. While the show itself only lasted 15 minutes, the impact on the city is likely to be far greater and longer lasting. According to Palm Springs director of tourism, Mary Jo Ginther, there have already been over 2 billion media impressions in over 270 publications. With this single event, the city is firmly back in the public’s eye.