Brian Kane’s Unvertisements

Posted: August 7, 2015
Brian Kane’s Unvertisements

Artist Brian Kane has hacked Massachusetts’s billboards above Interstate 93 and 95, transforming them into sky high art galleries, a welcome interruption to the commute of the daily grind.

Titled “Healing Tool”, the digital art installations are named after the Photoshop effect used to fix errors in photographs. Each board cycles through images of the natural environment, including shots of the moon and the Milky Way that shine bright against the Massachusetts night sky.

Kane offers the following explanation, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”