David Jones SS15 #ShotbySound

Posted: September 4, 2015
David Jones SS15 #ShotbySound

Magenta had the fantastic opportunity to work with David Jones to generate publicity and work across the Perth store launch event for their unique and innovative Spring Summer 15 campaign #ShotbySound.

Fashion and technology collide with #ShotbySound being the world’s first fashion shoot powered by musical instruments. Iconic Australian musician Daniel Johns and his band performed the track We Are Golden from his latest album TALK, which triggered 42 cameras that captured David Jones ambassadors Jessica Gomes and Montana Cox with every sound.

We also had an awesome day hanging out with Jessica Gomes as she showed The West Australian some of her favourite places in Perth.