Magenta delivered an Australian first with an innovative campaign for Garden City Shopping Centre’s January school holiday activation.
Featuring an award-winning broadcast augmented reality system, Garden City was the home to an immersive big screen allowing customers to get up close and personal to cinematic 3D content.
This cutting edge technology has entertained and educated audiences around the world and was in Perth exclusively for Garden City, following successful showcases in Central Europe and North America.
The system displays interactive cinema quality 3D animated scenes generating an exciting gaming experience.
Children that visited Garden City during the 2 week campaign, were able to see and interact with leopards, rhinos, astronauts, dolphins, dinosaurs, penguins and so much more!