Keeping it in the Family

Posted: July 24, 2015
Keeping it in the Family

Olivier Rousteing has recruited some very famous siblings to his ‘Balmain Army’ for the label’s latest fall campaign.

Shot by Mario Sorrenti and starring Kendall and Kylie Jenner, Gigi and Bella Hadid, Joan and Erika Smalls, and Armando and Fernando Cabral, the campaign is an ultra glamorous celebration of the unique and unconditional love and/or rivalry shared by sisters and brothers.

A statement released last week explained that the Creative Director for the French fashion house wanted to maintain the intimate standard set by Balmain’s previous campaign, that captured the familial bond shared by Kim Kardashian and Kanye West.

With his finger firmly on the pulse of popular culture, Rousteing continues to create Balmania with haute couture.