Magenta Campaign Receives Global Recognition

Posted: November 27, 2015
Magenta Campaign Receives Global Recognition

Magenta is pleased to announce that their idea to appoint Australian film Director Baz Luhrmann to create the launch of Emporium Melbourne resulted in their client taking out the Gold award at the 2015 International Council of Shopping Centres (ICSC) Asia Pacific Awards in Taipei this month.

Magenta secured Baz’s involvement to deliver what was recognised on national news as “the biggest shopping centre launch ever seen in Australia.” Together with the event, Magenta executed a multi-channel publicity campaign that delivered over $40 million in editorial coverage across international, national and local media.

This recognition reflects Magenta’s commitment to excellence, with the project nominated for the prestigious VIVA Best of the Best awards to be held in Las Vegas in 2016.

THE AWARDS

WINNER ‘Grand Opening, Expansion, Renovation’ Gold Award – 2015 International Council of Shopping Centres Asia Pacific Awards in Taipei

WINNER ‘Development/Redevelopment – Mini/Little Guns’ – 2015 Shopping Centre Council of Australia Marketing Awards in Sydney

RUNNER UP Sabina Rust Memorial Prize – 2015 Shopping Centre Council of Australia Marketing Awards in Sydney