Graphic designers working for transit companies around the world have their work cut out for them.
At least 77 Metro companies appear to agree that the universal symbol for a city’s Metro system is the letter ‘M’ but the question remaining is how does one go about transforming what is essentially four strategically arranged lines?
Logos range from the very simple featuring the letter ‘M’ standing alone, to the use of geometric shapes and manipulating lines to create bridges and tunnels in an ode to the Metro’s functionality. There are the slightly more embellished logos featuring animal motifs, logos that would look as equally at home on the cape of a superhero, as well as the slightly bizarre.
Does a transit company’s experiential offering correlate to the level of embellishment they use in their logo design? One thing is for sure, you can’t spell memorable without the letter ‘M’.
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