Posted: May 29, 2015

Last weekend talented Perth-based photographer Jarrad Seng set a creative challenge to raise $10,000 over 24 hours for the Red Cross’ Nepal earthquake appeal.

Starting midday on Friday, Seng took on a set of 24 challenges over 24 hours in return for pledges from people wanting to help make a difference in Nepal, which has been affected recently by devastating earthquakes.

Seng and his pledgers got creative, taking on a range of tasks including flying to rottnest for a Quokka selfie, posing as ‘fake-Aoki’ at Uber Perth, a midnight maternity shoot, late-night light painting and a nudie run through the Hay Street Mall.

Here at Magenta we love a creative solution for the greater good, and Seng’s #Nepal24 was nothing short of that.

Check out the full 24 hour breakdown here.