For a brand that consistently comes up with innovative digital marketing campaigns, you cannot go past the ever enduring Adidas.
On top of their lucrative sponsorship partnerships with the world’s leading athletes, Adidas are a formidable force to reckon with when it comes to social media.
A perfect example of this was their 2014 FIFA world cup campaign. Adidas created YouTube videos with some of the game’s greatest stars, such as David Beckham, which aired throughout the tournament. This was supported by tweets on Twitter in multiple languages to engage as many users as possible, the #AllIn or nothing advertising campaign and leveraging real-time to market to one of the globe’s largest captivated audience.
Adidas generated a significant growth of 5.2 million followers on their social media platforms and ensured that they were the most talked about brand on social media during the World Cup, featuring in 1.59 million conversations.