Every season London Fashion Week gets more high tech as retailers seek to make the show an interactive brand experience.
Last week marked the 61st London Fashion Week at Somerset House and with it more retailers and designers than ever trialling technologies around mobile and digital personalisation as part of their strategies to showcase the best of their collections.
Matthieu Chouar from omnichannel personalisation specialist RichRelevance saw plenty of examples of innovation that in many ways outshone the fashion itself.
‘We’ve seen Topshop using real time data to let passers-by’s of their billboards know which looks are trending during their catwalk show, and River Island creating a virtual reality experience for their launch,’ says Chouar.
‘Over the last five years fashion marketers have seized the moment to create inspiring, personalised experiences for their customers across multiple platforms, anywhere in the world,’ said Chouar.
We can’t wait to see what the fashion houses do next!