A Perfect Blend for Success

Client: Thermomix Year: 2014

A Perfect Blend for Success

In 2011, Magenta was appointed Thermomix in Australia’s creative agency to assist with marketing the product that was puzzling customers and leaving the media perplexed.

Through a strategy that incorporated an annual marketing program complete with an aggressive national public relations campaign, digital advertising and an ambassador program targeting different market segments, we were able to build momentum through telling the story of the product that creates complete family meals in minutes at the touch of a button.